Privacy Policy

Last Updated: April 1, 2026

ProFRSH (operated under FSSAI License No. 11526997000346) is committed to protecting the privacy and personal data of every individual who visits our website at profrsh.in or purchases our products. This Privacy Policy explains how we collect, use, store, and safeguard your information in compliance with applicable Indian data protection laws. By accessing our website or placing an order, you consent to the practices described herein.

Collection of Information

We collect personal information that you voluntarily provide when you interact with our website, place an order, create an account, subscribe to our communications, or contact us. This includes your name, email address, phone number, shipping and billing address, and any correspondence you send to us at hello@profrsh.in. We do not directly collect or store payment card details; all payment processing is handled securely through Shopify Payments.

In addition to information you provide directly, we automatically collect certain technical data when you browse our website. This includes your IP address, browser type and version, device information, operating system, pages visited, referring URLs, time spent on each page, and other diagnostic data that helps us understand how visitors use our platform.

Purpose and Use of Your Information

The information we collect is used to process and fulfil your orders, including dispatching shipments and sending delivery updates. We use your contact details to respond to customer service enquiries, provide order-related notifications, and communicate important updates about our products or policies. Where you have given explicit consent, we may also use your email address to send promotional communications about new flavours, offers, and brand updates. You may withdraw this consent at any time by clicking the unsubscribe link in any marketing email or by writing to us at hello@profrsh.in.

We also use aggregated and anonymised data to analyse website traffic patterns, improve our product offerings, optimise the shopping experience, and prevent fraudulent transactions. None of this aggregated data can be used to identify you personally.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to provide a seamless browsing experience, remember your preferences, and gather analytics. Specifically, we use Google Analytics to understand visitor behaviour, page performance, and traffic sources. We use Meta Pixel (Facebook Pixel) to measure the effectiveness of our advertising campaigns on Meta platforms and to serve relevant advertisements to users who have previously visited our website. Shopify Analytics is used to monitor store performance, cart activity, checkout conversion rates, and overall platform health.

You can manage your cookie preferences through your browser settings or through the cookie consent banner displayed on our website. Please note that disabling certain cookies may affect the functionality of some features, such as your shopping cart or checkout experience. Third-party analytics providers process data in accordance with their own privacy policies, and we encourage you to review those policies for further information.

Third-Party Disclosure

ProFRSH does not sell, rent, trade, or otherwise commercially transfer your personal information to any third party. We share your data only with trusted service providers who are essential to our business operations and who are contractually required to handle your information securely and solely for the purposes we specify. These service providers include our shipping and logistics partners who require your name, address, and phone number to deliver your orders; Shopify, which powers our e-commerce platform and processes payments through PCI-DSS compliant infrastructure; and advertising platforms such as Google and Meta, which receive anonymised and aggregated data for campaign measurement purposes.

We may also disclose your information if required to do so by law, regulation, legal process, or government request, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

Data Security

We take the security of your personal data seriously and employ industry-standard measures to protect it. Our website is secured with SSL (Secure Sockets Layer) encryption, ensuring that all data transmitted between your browser and our servers is encrypted in transit. All payment transactions are processed through Shopify Payments, which operates on PCI-DSS Level 1 compliant infrastructure, the highest level of security certification in the payments industry. We regularly review and update our internal security practices, access controls, and data handling procedures to guard against unauthorised access, alteration, disclosure, or destruction of your personal information.

While we implement every reasonable safeguard, no method of electronic transmission or storage is entirely secure. We cannot guarantee absolute security but are committed to promptly addressing any breach in accordance with applicable laws.

Your Rights

You have the right to access the personal information we hold about you by submitting a written request to hello@profrsh.in. You may request correction of any inaccurate or incomplete information in our records. You may request deletion of your personal data, subject to our legal obligations and legitimate business requirements such as order records and tax compliance. Where technically feasible, you may request portability of your data in a commonly used, machine-readable format. You may withdraw your consent for marketing communications at any time without affecting the lawfulness of processing carried out prior to withdrawal. We will respond to all such requests within thirty (30) days of receipt.

Children's Privacy

Our website and products are intended for individuals aged eighteen (18) years and above. We do not knowingly collect personal information from children under the age of eighteen without verified parental or guardian consent. If you believe that a minor has provided us with personal data without appropriate consent, please contact us immediately at hello@profrsh.in, and we will take prompt steps to delete such information from our records.

Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of India, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. We are committed to complying with the provisions of the Digital Personal Data Protection Act, 2023 (DPDPA) as they come into effect and are progressively enforced. Any disputes arising under this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in Mumbai, Maharashtra, India.

Amendments to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of our website following the posting of changes constitutes your acceptance of the revised policy.

Grievance Officer

In accordance with the Information Technology Act, 2000 and the rules made thereunder, if you have any grievances, complaints, or concerns regarding the processing of your personal information, you may contact our Grievance Officer at the details provided below. The Grievance Officer shall acknowledge your complaint within forty-eight (48) hours and endeavour to resolve it within thirty (30) days of receipt.

Email: hello@profrsh.in
Phone: +91 91378 10280
FSSAI License No.: 11526997000346
Registered Office: Mumbai, Maharashtra, India